Medical Tourism Promotional Action Plan

Promotional work image aesculapian Tourism Marvin Wilcox Saint Leo University Our marketing plan for 2013 give counselling on several mediums that are aimed at providing detailed breeding on the company and advantages provided, reaching new targets and whirling incentives to previous clients and maximize exposure. Five venues were chosen to take full emolument of our budget of $100,000 . The spare-time activity is a synopsis of each venue 1. Building a website 2. YouTube videos 3. companionable Media 4. Mass Mailing 5. Local Business Networking with AmbassadorAction formulate 1 * Action ItemA fully functioning sea captain website based in the U. S with search engine optimizing (SEO) at a constitute of $25,000 to be implemented March 1, 2013. * accusatoryWith 87% of kick the bucketers using the internet for a bulk of their make a motion planning, medical tourism needs to take advantage of this opportunity to capture consumer attention. Increasing our search engine op timization (SEO) makes it more likely that someone bequeath find your business online. This leave alone be our broadest advertising measure targeting that 87%. DescriptionOur website will be render with a language translator with languages relevant to the geographic chosen. The website will display a strong brand by stating who we are, why we are purify and the quickest means of contact. It will also present testimonials to provide credibility and build familiarity and trust based relationships. * Target grocery store250 one thousand million underinsured Americans and the 20% of 250 million Americans that pick out pre-existing conditions. in addition to the 750,000 Americans that already travel abroad for medical and dental consonant services.Also the 38% of Americans that is open to health bid abroad. * system of measurementFor the first 90 days of the website, we expect further inquiries of 35% of either site visitors, 50% registration to a free monthly newsletter and 68% of those visiting partnered tourism sites to be redirected. Action Plan 2 * Action ItemMonthly uploads to YouTube beginning March 1, 2013 in support of the official website. The service is currently free of charge. * ObjectiveTo puzzle credibility through video testimonials consisting of 3-5 min in length.To present information to the highest degree tourism, the forgotten half of medical tourism and to create familiarity and effrontery through a personal connection. * DescriptionThe videos will show slaked and happy clients reporting the variance in cost amid national and international medical procedures and how the money saved can be use towards vacationing in the same locale. Also, the videos will contain information about destinations, things to do, restaurants and attraction to enjoy the full experience of being abroad. Target merchandise The 92% of consumers around the world that say they trust recommendations from family and friends above all other forms of advertis ing. The 85% of 30- to 50-year-olds and 51% of 65- 75-year-olds that are active social media users. * system of measurementThe method will be proven successful if we receive arriere pensee from 20% of the viewers. Another measure is for 65% of the viewing public take up the link to the official website and 50% of that number result in labored inquires, bookings or subscribers to the newsletter. Action Plan 3 Action ItemWe will engagement potential clients on a personal level via Skype. The service will cost $168 for one year of unlimited international use. * ObjectiveTo make potential customers feel they are receiving individualized and attentive caution by a brand they can trust before they plane step a foot in a hospital. Also, it is important to us to strengthen relationships and trust. This will provide a light concernation with professional to provide answers and resources for some the most frequently asked questions. DescriptionThis medium provides front line or the av ailability and willingness of our professional to communicate. We will use it for high gauge of voice and especially for its free PC to PC service. Other financial support features include video conferencing, SMS, voicemail, long distance conferencing and inexpensive calls during travel. * Target Market in that respect are 500 million Skype users worldwide with 40 million users logged on during peak hours. Our target market are generally individuals between 45-65 who have a medical need for surgery and are looking for to save money by travelling abroad.The secondary target is those that supplicate a face to face question and answer session via Skype and have been redirected by our website. * MetricOptimization will be recognized when 25% of site visitors and 5% of peak users request a professional consult session and of that number a minimum of 25% booking. Action Plan 4 * Action ItemOur firm will engage in local business networking with ambassadors. This service requires hirin g two individuals specializing in international tourism and medical administration at a total of $75,000 per year. ObjectiveTo palliate procurement of visas, booking travel and airport pick up and swing off. We also wish to broker consultations with professionals, accommodate for post-operative recuperation and arrange travel insurance. * DescriptionOur ambassadors will be responsible for networking with travel agencies, medical and dental professionals and insurance companies. They will act as liaisons on behalf of the firm to sustain relationships with supporting organizations. Their main goal is to streamline the process of informing and preparing a client for participation in our program.They will also develop a working relationship with local medical professionals for redirection of the underinsured. * Target Market There are 2466 travel agencies in Virginia available for a mutually good cooperation of professionals. Also, healthcare providers seeking to lower costs by 80%- 90% in India or 50%-70% in the middle-east. * MetricRealization of our efforts acceptable when sales from networking opportunities for the period of one year reach 6 times the cost of the action item. Action Plan 5 Action ItemWe will run a direct mailing campaign with promotional rewards for referrals and a budget of $1500 to begin March 15, 2013. * ObjectiveWe will attract customers by introducing our company, informing the public of our products and services, generate customer loyalty and make sales. fissure invitations to visit a local office, official website or webinar of our firm. Finally, we will offer discounts on first time bookings and referrals. * DescriptionOur firm will canalise our direct mailing through USPS.The main visual content will be of a popular Asian or Middle-Eastern vacation dawdle and a medical professional in uniform. We will offer a message of physical recovery in peaceful fun surroundings. The ferocity of the material will focus more on the vacation typeface than the medical procedures therefore inscriptions referencing entertainment and amenities will be big than those concerning medical practices. Also, the material will include a picture of a group of Westerners (Americans and Europeans) in intermediate middle class attire to typify the affordability of our products and services. Target Market Primary for this venue will be ordinary working Americans with a median income of $60,000 yearly, adequately to slightly under-insured between the ages of 45-65. thirdhand for this venue are those with ongoing medical issues that travel abroad at least once every 5 years with incomes upward of $100,000. * MetricProgressive indicators will be an increase in call volume, website visits and guide request forms for more information. The expected result is a 10% confirmable response volume that results in either referrals or bookings.