Marketing Strategy Group Project Assignment Example | Topics and Well Written Essays - 750 words

Marketing Strategy Group Project - engagement ExampleAt this juncture, appropriate hypothesis statements have been structured and the specifications of the most suitable research methodology identified. This section deals with tools and techniques of collecting information. In addition, data organization will be carried out in this section. The questionnaires use in this part aims at measuring the probability that the subject market will respond positively to the business move intended by the company. To measure this construct, it would be appropriate to apply questionnaires that solicit vary opinions from the respondents. Single item scales force respondents into making subjective responses due to lack of choices (Nigel, 2007). Therefore, multi item scales like Likert and invariable sum scale will serve the purpose of providing varied responses from the interviewees. Questionnaires of varied types used below completely aims at providing information on the level of preference he ld by the students at Nova campuses. Questionnaire 1 Have you incessantly conductd Dunkin doughnuts in your life? yesno (Forced) 2 Would you like Dunkin Donuts Company to establish a food stand at your campus? yesno (Forced) 3 How many times go you buy Dunkin Donuts in a week? 1-2 times3-4 times4-6 timesDaily (Non Forced) 4 At what time of the day would you like to consume the companys donuts? MorningAfternoonEvening (Closed Ended) 5 view as your opinion concerning the hygienic step of Dunkins donuts? (Open Ended) 6 Dunkin Donuts are delicious and sweet Strongly go forAgreeNeutral disagreeStrongly Disagree (Likert) 7 Most students would appreciate presence of Dunkin Donuts in the campus Strongly Agree AgreeNeutralDisagreeStrongly Disagree (Likert) 8 How would you rate the companys food prep services? Very GoodGoodFairPoorVery Poor (Likert) 9 Give your opinion concerning the companys donut prices. Expensive Inexpensive (Semantic Differential) 10 Describe the companys po int of sale services. Fast Slow (Semantic Differential) 11 Describe the companys product specifications and characteristics Donut Taste, 30 Donut Quality, 20 Donut shape, 25 Donut colour, 25. Total Points= 100. (Constant Sum Scale) b) Administering Questionnaires In all research process, the success of a research exercises depends on the method used to administer data assemblage exercise. In a survey exercise, a researcher should choose an appropriate venue and context for administering questionnaires. In this context of Dunkin Donuts, the most appropriate method of administering questionnaires to the students would be in a social gathering, especially during actor (Bruce & David, 2011). The researcher would inclose the students with there questions before or during meal breaks. Administration of questionnaires in a void and meal breaks allow a researcher to collect objective responses from the respondents. In addition, a researcher should present questionnaires in a rele vant environment as this will increase the chances of obtaining honest opinions from the respondents. On the contrary, formation of questionnaires in an informal setting like during meal breaks may present some disadvantages that might incite reliability of the obtained results. Questionnaires require a substantial amount of time to fill and